{"id":40369,"date":"2022-09-04T23:58:42","date_gmt":"2022-09-04T21:58:42","guid":{"rendered":"https:\/\/www.soloagentes.com\/2026\/?p=40369"},"modified":"2023-06-10T11:16:46","modified_gmt":"2023-06-10T09:16:46","slug":"plan-estrategico-para-agencias-de-viajes-la-competencia-existente","status":"publish","type":"post","link":"https:\/\/www.soloagentes.com\/2026\/plan-estrategico-para-agencias-de-viajes-la-competencia-existente\/","title":{"rendered":"Plan estrat\u00e9gico para Agencias de Viajes &#8211; La Competencia existente"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33459\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2021\/02\/redacci\u00f3n-soloagentes01.png\" alt=\"\" width=\"145\" height=\"57\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2021\/02\/redacci\u00f3n-soloagentes01.png 649w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2021\/02\/redacci\u00f3n-soloagentes01-300x118.png 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2021\/02\/redacci\u00f3n-soloagentes01-610x241.png 610w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/p>\n<hr \/>\n<h1>La planificaci\u00f3n estrat\u00e9gica en el sector tur\u00edstico y sobre todo en una agencia de viajes, constituye la espina dorsal del negocio.<\/h1>\n<p>La venta de productos y servicios, hace que perseguir y conseguir la excelencia en la gesti\u00f3n del cliente, sea crucial en los resultados de nuestra agencia.<\/p>\n<p>Pero tambi\u00e9n, el mejorar en todos los aspectos una propuesta , que de base es similar al resto de la competencia, requiere de un conocimiento y una planificaci\u00f3n estrat\u00e9gica, que sin duda nos har\u00e1 marcar la diferencia.<\/p>\n<hr \/>\n<p>Por este motivo, vamos a dedicar algunos art\u00edculos a analizar y trabajar todos aquellos aspectos inherente a los aspectos externos que condicionan los resultados en nuestra agencia de viajes.<\/p>\n<h3>Hoy dedicamos nuestro cuaderno de trabajo o Workbook a la competencia existente.<\/h3>\n<hr \/>\n<p>La primera de las fuerzas que ejerce presi\u00f3n sobre nuestro negocio, <strong>es la competencia existente<\/strong>.<\/p>\n<p>En nuestro caso, <strong>las agencias de viajes f\u00edsicas que se encuentran en nuestra misma \u00e1rea de influencia<\/strong>.<\/p>\n<p>Del grado de conocimiento que dispongamos sobre estos competidores, depender\u00e1n en gran medida nuestros resultados.<\/p>\n<p>En este Workbook, os mostramos algunos de los aspectos que a nuestro juicio, deber\u00edamos trabajar de forma continuada, con el fin de reducir al m\u00e1ximo las consecuencias que este tipo de competencia, puede llegar a ejercer sobre nuestra agencia de viajes y sobre nuestro volumen de ventas y de rentabilidad.<\/p>\n<p>Con el ejercicio que os proponemos, no pretendemos sustituir vuestra estrategia empresarial, \u00fanicamente ayudaros en la medida de lo posible a fortalecerla.<\/p>\n<hr \/>\n<div class=\"real3dflipbook\" id=\"13_6a8fd36f05b3a\" style=\"position:absolute;\" 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page&quot;,&quot;hAlign&quot;:&quot;left&quot;,&quot;vAlign&quot;:&quot;top&quot;},&quot;btnAutoplay&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-play&quot;,&quot;iconAlt&quot;:&quot;fa-pause&quot;,&quot;icon2&quot;:&quot;play_arrow&quot;,&quot;iconAlt2&quot;:&quot;pause&quot;,&quot;title&quot;:&quot;Autoplay&quot;},&quot;btnNext&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-chevron-right&quot;,&quot;icon2&quot;:&quot;chevron_right&quot;,&quot;title&quot;:&quot;Next Page&quot;},&quot;btnLast&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fa-angle-double-right&quot;,&quot;icon2&quot;:&quot;last_page&quot;,&quot;title&quot;:&quot;Last Page&quot;},&quot;btnPrev&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-chevron-left&quot;,&quot;icon2&quot;:&quot;chevron_left&quot;,&quot;title&quot;:&quot;Previous 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Contents&quot;},&quot;btnThumbs&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-th-large&quot;,&quot;icon2&quot;:&quot;view_module&quot;,&quot;title&quot;:&quot;Pages&quot;},&quot;btnShare&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-share-alt&quot;,&quot;icon2&quot;:&quot;share&quot;,&quot;title&quot;:&quot;Share&quot;},&quot;btnDownloadPages&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;url&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-download&quot;,&quot;icon2&quot;:&quot;file_download&quot;,&quot;title&quot;:&quot;Download pages&quot;},&quot;btnDownloadPdf&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;url&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-file&quot;,&quot;icon2&quot;:&quot;picture_as_pdf&quot;,&quot;title&quot;:&quot;Download PDF&quot;,&quot;forceDownload&quot;:&quot;true&quot;,&quot;openInNewWindow&quot;:&quot;true&quot;},&quot;btnSound&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-volume-up&quot;,&quot;iconAlt&quot;:&quot;fa-volume-off&quot;,&quot;icon2&quot;:&quot;volume_up&quot;,&quot;iconAlt2&quot;:&quot;volume_mute&quot;,&quot;title&quot;:&quot;Sound&quot;},&quot;btnExpand&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-expand&quot;,&quot;iconAlt&quot;:&quot;fa-compress&quot;,&quot;icon2&quot;:&quot;fullscreen&quot;,&quot;iconAlt2&quot;:&quot;fullscreen_exit&quot;,&quot;title&quot;:&quot;Toggle fullscreen&quot;},&quot;btnSelect&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fas fa-i-cursor&quot;,&quot;icon2&quot;:&quot;text_format&quot;,&quot;title&quot;:&quot;Select tool&quot;},&quot;btnSearch&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fas fa-search&quot;,&quot;icon2&quot;:&quot;search&quot;,&quot;title&quot;:&quot;Search&quot;},&quot;btnBookmark&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fas fa-bookmark&quot;,&quot;icon2&quot;:&quot;bookmark&quot;,&quot;title&quot;:&quot;Bookmark&quot;},&quot;btnPrint&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-print&quot;,&quot;icon2&quot;:&quot;print&quot;,&quot;title&quot;:&quot;Print&quot;},&quot;btnClose&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;google_plus&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;},&quot;twitter&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;facebook&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},&quot;pinterest&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;email&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;theme&quot;:&quot;default&quot;,&quot;skin&quot;:&quot;light&quot;,&quot;useFontAwesome5&quot;:&quot;true&quot;,&quot;sideNavigationButtons&quot;:&quot;true&quot;,&quot;backgroundColor&quot;:&quot;rgb(81, 85, 88)&quot;,&quot;backgroundPattern&quot;:&quot;&quot;,&quot;backgroundImage&quot;:&quot;&quot;,&quot;backgroundTransparent&quot;:&quot;false&quot;,&quot;menuBackground&quot;:&quot;&quot;,&quot;menuShadow&quot;:&quot;&quot;,&quot;menuMargin&quot;:&quot;0&quot;,&quot;menuPadding&quot;:&quot;0&quot;,&quot;menuOverBook&quot;:&quot;false&quot;,&quot;menuFloating&quot;:&quot;false&quot;,&quot;menuTransparent&quot;:&quot;false&quot;,&quot;menu2Background&quot;:&quot;&quot;,&quot;menu2Shadow&quot;:&quot;&quot;,&quot;menu2Margin&quot;:&quot;0&quot;,&quot;menu2Padding&quot;:&quot;0&quot;,&quot;menu2OverBook&quot;:&quot;true&quot;,&quot;menu2Floating&quot;:&quot;false&quot;,&quot;menu2Transparent&quot;:&quot;true&quot;,&quot;skinColor&quot;:&quot;&quot;,&quot;skinBackground&quot;:&quot;&quot;,&quot;hideMenu&quot;:&quot;false&quot;,&quot;menuAlignHorizontal&quot;:&quot;center&quot;,&quot;btnColor&quot;:&quot;&quot;,&quot;btnBackground&quot;:&quot;none&quot;,&quot;btnRadius&quot;:&quot;0&quot;,&quot;btnMargin&quot;:&quot;0&quot;,&quot;btnSize&quot;:&quot;14&quot;,&quot;btnPaddingV&quot;:&quot;10&quot;,&quot;btnPaddingH&quot;:&quot;10&quot;,&quot;btnShadow&quot;:&quot;&quot;,&quot;btnTextShadow&quot;:&quot;&quot;,&quot;btnBorder&quot;:&quot;&quot;,&quot;sideBtnColor&quot;:&quot;#fff&quot;,&quot;sideBtnBackground&quot;:&quot;rgba(0,0,0,.3)&quot;,&quot;sideBtnRadius&quot;:&quot;0&quot;,&quot;sideBtnMargin&quot;:&quot;0&quot;,&quot;sideBtnSize&quot;:&quot;30&quot;,&quot;sideBtnPaddingV&quot;:&quot;5&quot;,&quot;sideBtnPaddingH&quot;:&quot;5&quot;,&quot;sideBtnShadow&quot;:&quot;&quot;,&quot;sideBtnTextShadow&quot;:&quot;&quot;,&quot;sideBtnBorder&quot;:&quot;&quot;,&quot;closeBtnColor&quot;:&quot;#FFF&quot;,&quot;closeBtnBackground&quot;:&quot;rgba(0,0,0,.4)&quot;,&quot;closeBtnRadius&quot;:&quot;0&quot;,&quot;closeBtnMargin&quot;:&quot;0&quot;,&quot;closeBtnSize&quot;:&quot;20&quot;,&quot;closeBtnPadding&quot;:&quot;5&quot;,&quot;closeBtnTextShadow&quot;:&quot;&quot;,&quot;closeBtnBorder&quot;:&quot;&quot;,&quot;currentPageMarginV&quot;:&quot;5&quot;,&quot;currentPageMarginH&quot;:&quot;5&quot;,&quot;arrowsAlwaysEnabledForNavigation&quot;:&quot;false&quot;,&quot;touchSwipeEnabled&quot;:&quot;true&quot;,&quot;rightClickEnabled&quot;:&quot;true&quot;,&quot;strings&quot;:{&quot;print&quot;:&quot;Print&quot;,&quot;printLeftPage&quot;:&quot;Print 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Contents&quot;,&quot;share&quot;:&quot;Share&quot;,&quot;pressEscToClose&quot;:&quot;Press ESC to close&quot;},&quot;name&quot;:&quot;flipbook 13&quot;,&quot;pdfUrl&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente.pdf&quot;,&quot;lightboxThumbnailUrl&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/uploads\\\/real3d-flipbook\\\/flipbook_13\\\/thumb.jpg?1662327259188&quot;,&quot;bookId&quot;:&quot;13&quot;,&quot;id&quot;:&quot;13&quot;,&quot;date&quot;:&quot;2022-09-04 23:33:56&quot;,&quot;status&quot;:&quot;published&quot;,&quot;pages&quot;:[],&quot;tableOfContent&quot;:[],&quot;rootFolder&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;uniqueId&quot;:&quot;13_6a8fd36f05b3a&quot;}\"><\/div>\n<p><a href=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente.pdf\" target=\"_blank\" rel=\"noopener\">Descargar Cuaderno de Trabajo<\/a><\/p>\n<hr \/>\n<h3>1. Volumen de competencia existente<\/h3>\n<p>Si queremos contrarrestar la presi\u00f3n, que ejercen sobre nuestro negocio estas empresas y convertirlo en ventajas competitivas, necesitaremos disponer, de una radiograf\u00eda lo m\u00e1s completa posible acerca, de cu\u00e1l es su modelo de negocio.<\/p>\n<p>El an\u00e1lisis que deber\u00edamos realizar, no puede limitarse \u00fanicamente a conocer el volumen de esa competencia existente.<\/p>\n<p>Pero incluso podr\u00eda ser, que no tengamos actualizado ese dato, por lo que ser\u00e1 la primera cuesti\u00f3n que analizaremos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40382\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente3-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>2. \u00bfCu\u00e1ntas de estas agencias, forman parte de una misma organizaci\u00f3n o asociaci\u00f3n?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40384\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente4-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>3. \u00bfQu\u00e9 agencias, venden mayoritariamente, la misma tipolog\u00eda de productos que nosotros?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40385\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente5-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>4. \u00bfQu\u00e9 agencias basan total o parcialmente, sus ventas en productos distintos a los nuestros?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40387\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente6-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>5. \u00bfCu\u00e1l es el nivel de crecimiento de nuevos clientes, para nuestros productos mayoritarios?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40388\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente7-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>6. \u00bfQu\u00e9 agencias de viajes, representan nuestra mayor competencia y cu\u00e1l es su mejor activo?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40389\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente8-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>7. \u00bfQu\u00e9 aportamos como valor diferencial al cliente, que compra nuestro producto m\u00e1s vendido, con respecto a otras agencias de viajes ?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40390\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente9-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>8. \u00bfEn qu\u00e9 tipo de cliente, basar\u00edamos nuestro negocio, si nuestro cliente mayoritario dejase de comprar?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40391\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente10-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>9. \u00bfEn qu\u00e9 basar\u00edas la elecci\u00f3n de ese cliente alternativo para nuestro negocio?,\u00a0\u00bfEn qu\u00e9 se basar\u00eda nuestra competencia?<\/h3>\n<p>\u00bfEn el conocimiento de sus preferencias, de los productos que consume, en el volumen de clientes existentes de esa tipolog\u00eda\u2026?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40392\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente11-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>10. Consulta final del ejercicio propuesto.<\/h3>\n<p>Podr\u00edamos resumir en una \u00fanica pregunta, todas las cuestiones acerca de c\u00f3mo, utilizamos la informaci\u00f3n en nuestro negocio.<\/p>\n<p>\u00bfQu\u00e9 conocemos (y utilizamos o podr\u00edamos utilizar) a diario en nuestro negocio, que un competidor reci\u00e9n llegado, no conocer\u00eda o podr\u00eda implementar desde el primer d\u00eda?<\/p>\n<p>Pi\u00e9nsalo detenidamente. Esto quiz\u00e1s no te sirva para la competencia existente, pero te aseguro que ser\u00e1 el pilar fundamental, para resistir a la competencia futura que abordaremos en el pr\u00f3ximo Workbook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40393\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente12-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<p>Te proponemos que descargues este Workbook y realices los ejercicios propuestos.<\/p>\n<p>Analizando \u00fanicamente los 9 puntos que hay en este Workbook, podemos disponer de much\u00edsima informaci\u00f3n \u00abvital\u00bb para la salud de nuestra Agencia de Viajes.<\/p>\n<p>Por supuesto, toma estas consultas como un punto de partida, incluye todo aquello que entiendas relevante para ti y tu negocio.<\/p>\n<p>Ahora te toca a ti, analiza la informaci\u00f3n e implementa f\u00f3rmulas para que la competencia existente no sea un problema para tu negocio, si no la constataci\u00f3n de que t\u00fa eres qui\u00e9n mejor producto ofrece en tu \u00e1rea de influencia al cliente.<\/p>\n<p><a href=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_-Competencia-existente.pdf\" target=\"_blank\" rel=\"noopener\">Descargar Cuaderno de Trabajo<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La planificaci\u00f3n estrat\u00e9gica en el sector tur\u00edstico y sobre todo en una agencia de viajes, constituye la espina dorsal del negocio. La venta de productos y servicios, hace que perseguir y conseguir la excelencia en la gesti\u00f3n del cliente, sea crucial en los resultados de nuestra agencia. Pero tambi\u00e9n, el mejorar en todos los aspectos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,323,321],"tags":[86],"class_list":["post-40369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-competencia","category-estrategia","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan estrat\u00e9gico para Agencias de Viajes - Competencia existente<\/title>\n<meta name=\"description\" content=\"La planificaci\u00f3n estrat\u00e9gica en el sector tur\u00edstico y sobre todo en una agencia de viajes, constituye la espina dorsal del negocio. 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