{"id":40743,"date":"2022-09-18T16:26:26","date_gmt":"2022-09-18T14:26:26","guid":{"rendered":"https:\/\/www.soloagentes.com\/2026\/?p=40743"},"modified":"2026-04-02T16:22:22","modified_gmt":"2026-04-02T14:22:22","slug":"plan-estrategico-para-agencias-de-viajes-los-medios-sustitutivos-de-tu-agencia-de-viajes","status":"publish","type":"post","link":"https:\/\/www.soloagentes.com\/2026\/plan-estrategico-para-agencias-de-viajes-los-medios-sustitutivos-de-tu-agencia-de-viajes\/","title":{"rendered":"Plan estrat\u00e9gico para Agencias de Viajes \u2013 Los medios sustitutivos de tu Agencia de Viajes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33459\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2021\/02\/redacci\u00f3n-soloagentes01.png\" alt=\"\" width=\"201\" height=\"92\" \/><\/p>\n<hr \/>\n<h1>El poder de los medios sustitutivos de tu Agencia de Viajes.<\/h1>\n<h3>Otra de las fuerzas competitivas que sin lugar a dudas incide enormemente en nuestro negocio, son los sistemas y productos que pueden sustituir o eliminar nuestra mediaci\u00f3n en la venta.<\/h3>\n<p>En nuestro caso, podr\u00edamos poner como ejemplo:<\/p>\n<p>1.- la venta directa de paquetes tur\u00edsticos a trav\u00e9s de Internet.<\/p>\n<p>2.- Las reservas directas del cliente a empresas de rent a car, compa\u00f1\u00edas a\u00e9reas, cadenas hoteleras, etc\u2026<\/p>\n<p>3.- La contrataci\u00f3n directa del producto final, como una casa rural o un apartamento a trav\u00e9s de Airbnb.<\/p>\n<p>Analizar c\u00f3mo influye en el presente y en el futuro, este tipo de medios sustitutivos en nuestra organizaci\u00f3n, nos posibilitar\u00e1 el centrar nuestro esfuerzo, en aquello que realmente nos hace relevantes para el cliente.<\/p>\n<p>Algunos aspectos que os proponemos analizar son los siguientes:<\/p>\n<hr \/>\n<div class=\"real3dflipbook\" id=\"15_6a8e5ac765d44\" style=\"position:absolute;\" data-flipbook-options=\"{&quot;mode&quot;:&quot;normal&quot;,&quot;viewMode&quot;:&quot;webgl&quot;,&quot;pageTextureSize&quot;:&quot;2048&quot;,&quot;pageTextureSizeSmall&quot;:&quot;1500&quot;,&quot;pageTextureSizeMobile&quot;:&quot;&quot;,&quot;pageTextureSizeMobileSmall&quot;:&quot;1024&quot;,&quot;zoomMin&quot;:&quot;0.9&quot;,&quot;zoomStep&quot;:&quot;2&quot;,&quot;zoomSize&quot;:&quot;&quot;,&quot;zoomReset&quot;:&quot;false&quot;,&quot;doubleClickZoom&quot;:&quot;true&quot;,&quot;singlePageMode&quot;:&quot;false&quot;,&quot;pageFlipDuration&quot;:&quot;1&quot;,&quot;sound&quot;:&quot;true&quot;,&quot;startPage&quot;:&quot;1&quot;,&quot;deeplinking&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;prefix&quot;:&quot;&quot;},&quot;responsiveView&quot;:&quot;true&quot;,&quot;responsiveViewTreshold&quot;:&quot;768&quot;,&quot;textLayer&quot;:&quot;false&quot;,&quot;pdfPageScale&quot;:&quot;&quot;,&quot;backCover&quot;:&quot;true&quot;,&quot;height&quot;:&quot;400&quot;,&quot;responsiveHeight&quot;:&quot;true&quot;,&quot;aspectRatio&quot;:&quot;2&quot;,&quot;thumbnailsOnStart&quot;:&quot;false&quot;,&quot;contentOnStart&quot;:&quot;false&quot;,&quot;searchOnStart&quot;:&quot;&quot;,&quot;tableOfContentCloseOnClick&quot;:&quot;true&quot;,&quot;thumbsCloseOnClick&quot;:&quot;true&quot;,&quot;autoplayOnStart&quot;:&quot;false&quot;,&quot;autoplayInterval&quot;:&quot;3000&quot;,&quot;autoplayStartPage&quot;:&quot;1&quot;,&quot;autoplayLoop&quot;:&quot;true&quot;,&quot;rightToLeft&quot;:&quot;false&quot;,&quot;pageWidth&quot;:&quot;&quot;,&quot;pageHeight&quot;:&quot;&quot;,&quot;thumbSize&quot;:&quot;130&quot;,&quot;logoImg&quot;:&quot;&quot;,&quot;logoUrl&quot;:&quot;&quot;,&quot;logoCSS&quot;:&quot;position:absolute;left:0;top:0;&quot;,&quot;menuSelector&quot;:&quot;&quot;,&quot;zIndex&quot;:&quot;auto&quot;,&quot;preloaderText&quot;:&quot;&quot;,&quot;googleAnalyticsTrackingCode&quot;:&quot;&quot;,&quot;pdfBrowserViewerIfIE&quot;:&quot;false&quot;,&quot;viewModeMobile&quot;:&quot;&quot;,&quot;aspectRatioMobile&quot;:&quot;&quot;,&quot;singlePageModeIfMobile&quot;:&quot;false&quot;,&quot;pdfBrowserViewerIfMobile&quot;:&quot;false&quot;,&quot;pdfBrowserViewerFullscreen&quot;:&quot;true&quot;,&quot;pdfBrowserViewerFullscreenTarget&quot;:&quot;_blank&quot;,&quot;btnTocIfMobile&quot;:&quot;true&quot;,&quot;btnThumbsIfMobile&quot;:&quot;true&quot;,&quot;btnShareIfMobile&quot;:&quot;false&quot;,&quot;btnDownloadPagesIfMobile&quot;:&quot;true&quot;,&quot;btnDownloadPdfIfMobile&quot;:&quot;true&quot;,&quot;btnSoundIfMobile&quot;:&quot;false&quot;,&quot;btnExpandIfMobile&quot;:&quot;true&quot;,&quot;btnPrintIfMobile&quot;:&quot;false&quot;,&quot;logoHideOnMobile&quot;:&quot;false&quot;,&quot;mobile&quot;:{&quot;thumbnailsOnStart&quot;:&quot;false&quot;,&quot;contentOnStart&quot;:&quot;false&quot;},&quot;lightboxCSS&quot;:&quot;&quot;,&quot;lightboxLink&quot;:&quot;&quot;,&quot;lightboxLinkNewWindow&quot;:&quot;true&quot;,&quot;lightboxBackground&quot;:&quot;rgb(81, 85, 88)&quot;,&quot;lightboxBackgroundPattern&quot;:&quot;&quot;,&quot;lightboxBackgroundImage&quot;:&quot;&quot;,&quot;lightboxContainerCSS&quot;:&quot;display:inline-block;padding:10px;&quot;,&quot;lightboxThumbnailHeight&quot;:&quot;300&quot;,&quot;lightboxThumbnailUrlCSS&quot;:&quot;display:block;&quot;,&quot;lightboxThumbnailInfo&quot;:&quot;false&quot;,&quot;lightboxThumbnailInfoText&quot;:&quot;&quot;,&quot;lightboxThumbnailInfoCSS&quot;:&quot;top: 0;  width: 100%; height: 100%; font-size: 16px; color: #000; background: rgba(255,255,255,.8); &quot;,&quot;showTitle&quot;:&quot;false&quot;,&quot;hideThumbnail&quot;:&quot;false&quot;,&quot;lightboxText&quot;:&quot;&quot;,&quot;lightboxTextCSS&quot;:&quot;display:block;&quot;,&quot;lightboxTextPosition&quot;:&quot;top&quot;,&quot;lightBoxOpened&quot;:&quot;false&quot;,&quot;lightBoxFullscreen&quot;:&quot;false&quot;,&quot;lightboxCloseOnClick&quot;:&quot;false&quot;,&quot;lightboxMarginV&quot;:&quot;0&quot;,&quot;lightboxMarginH&quot;:&quot;0&quot;,&quot;lights&quot;:&quot;true&quot;,&quot;lightPositionX&quot;:&quot;0&quot;,&quot;lightPositionY&quot;:&quot;150&quot;,&quot;lightPositionZ&quot;:&quot;1400&quot;,&quot;lightIntensity&quot;:&quot;0.6&quot;,&quot;shadows&quot;:&quot;true&quot;,&quot;shadowMapSize&quot;:&quot;2048&quot;,&quot;shadowOpacity&quot;:&quot;0.2&quot;,&quot;shadowDistance&quot;:&quot;15&quot;,&quot;pageHardness&quot;:&quot;2&quot;,&quot;coverHardness&quot;:&quot;2&quot;,&quot;pageRoughness&quot;:&quot;1&quot;,&quot;pageMetalness&quot;:&quot;0&quot;,&quot;pageSegmentsW&quot;:&quot;6&quot;,&quot;pageSegmentsH&quot;:&quot;1&quot;,&quot;pageMiddleShadowSize&quot;:&quot;2&quot;,&quot;pageMiddleShadowColorL&quot;:&quot;#999999&quot;,&quot;pageMiddleShadowColorR&quot;:&quot;#777777&quot;,&quot;antialias&quot;:&quot;false&quot;,&quot;pan&quot;:&quot;0&quot;,&quot;tilt&quot;:&quot;0&quot;,&quot;rotateCameraOnMouseDrag&quot;:&quot;true&quot;,&quot;panMax&quot;:&quot;20&quot;,&quot;panMin&quot;:&quot;-20&quot;,&quot;tiltMax&quot;:&quot;0&quot;,&quot;tiltMin&quot;:&quot;-60&quot;,&quot;currentPage&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Current page&quot;,&quot;hAlign&quot;:&quot;left&quot;,&quot;vAlign&quot;:&quot;top&quot;},&quot;btnAutoplay&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-play&quot;,&quot;iconAlt&quot;:&quot;fa-pause&quot;,&quot;icon2&quot;:&quot;play_arrow&quot;,&quot;iconAlt2&quot;:&quot;pause&quot;,&quot;title&quot;:&quot;Autoplay&quot;},&quot;btnNext&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-chevron-right&quot;,&quot;icon2&quot;:&quot;chevron_right&quot;,&quot;title&quot;:&quot;Next Page&quot;},&quot;btnLast&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fa-angle-double-right&quot;,&quot;icon2&quot;:&quot;last_page&quot;,&quot;title&quot;:&quot;Last Page&quot;},&quot;btnPrev&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-chevron-left&quot;,&quot;icon2&quot;:&quot;chevron_left&quot;,&quot;title&quot;:&quot;Previous Page&quot;},&quot;btnFirst&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fa-angle-double-left&quot;,&quot;icon2&quot;:&quot;first_page&quot;,&quot;title&quot;:&quot;First Page&quot;},&quot;btnZoomIn&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-plus&quot;,&quot;icon2&quot;:&quot;zoom_in&quot;,&quot;title&quot;:&quot;Zoom in&quot;},&quot;btnZoomOut&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-minus&quot;,&quot;icon2&quot;:&quot;zoom_out&quot;,&quot;title&quot;:&quot;Zoom out&quot;},&quot;btnToc&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-list-ol&quot;,&quot;icon2&quot;:&quot;toc&quot;,&quot;title&quot;:&quot;Table of Contents&quot;},&quot;btnThumbs&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-th-large&quot;,&quot;icon2&quot;:&quot;view_module&quot;,&quot;title&quot;:&quot;Pages&quot;},&quot;btnShare&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-share-alt&quot;,&quot;icon2&quot;:&quot;share&quot;,&quot;title&quot;:&quot;Share&quot;},&quot;btnDownloadPages&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;url&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-download&quot;,&quot;icon2&quot;:&quot;file_download&quot;,&quot;title&quot;:&quot;Download pages&quot;},&quot;btnDownloadPdf&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;url&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-file&quot;,&quot;icon2&quot;:&quot;picture_as_pdf&quot;,&quot;title&quot;:&quot;Download PDF&quot;,&quot;forceDownload&quot;:&quot;true&quot;,&quot;openInNewWindow&quot;:&quot;true&quot;},&quot;btnSound&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-volume-up&quot;,&quot;iconAlt&quot;:&quot;fa-volume-off&quot;,&quot;icon2&quot;:&quot;volume_up&quot;,&quot;iconAlt2&quot;:&quot;volume_mute&quot;,&quot;title&quot;:&quot;Sound&quot;},&quot;btnExpand&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-expand&quot;,&quot;iconAlt&quot;:&quot;fa-compress&quot;,&quot;icon2&quot;:&quot;fullscreen&quot;,&quot;iconAlt2&quot;:&quot;fullscreen_exit&quot;,&quot;title&quot;:&quot;Toggle fullscreen&quot;},&quot;btnSelect&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fas fa-i-cursor&quot;,&quot;icon2&quot;:&quot;text_format&quot;,&quot;title&quot;:&quot;Select tool&quot;},&quot;btnSearch&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fas fa-search&quot;,&quot;icon2&quot;:&quot;search&quot;,&quot;title&quot;:&quot;Search&quot;},&quot;btnBookmark&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;icon&quot;:&quot;fas fa-bookmark&quot;,&quot;icon2&quot;:&quot;bookmark&quot;,&quot;title&quot;:&quot;Bookmark&quot;},&quot;btnPrint&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;icon&quot;:&quot;fa-print&quot;,&quot;icon2&quot;:&quot;print&quot;,&quot;title&quot;:&quot;Print&quot;},&quot;btnClose&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;google_plus&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;},&quot;twitter&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;facebook&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},&quot;pinterest&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;email&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;url&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;},&quot;theme&quot;:&quot;default&quot;,&quot;skin&quot;:&quot;light&quot;,&quot;useFontAwesome5&quot;:&quot;true&quot;,&quot;sideNavigationButtons&quot;:&quot;true&quot;,&quot;backgroundColor&quot;:&quot;rgb(81, 85, 88)&quot;,&quot;backgroundPattern&quot;:&quot;&quot;,&quot;backgroundImage&quot;:&quot;&quot;,&quot;backgroundTransparent&quot;:&quot;false&quot;,&quot;menuBackground&quot;:&quot;&quot;,&quot;menuShadow&quot;:&quot;&quot;,&quot;menuMargin&quot;:&quot;0&quot;,&quot;menuPadding&quot;:&quot;0&quot;,&quot;menuOverBook&quot;:&quot;false&quot;,&quot;menuFloating&quot;:&quot;false&quot;,&quot;menuTransparent&quot;:&quot;false&quot;,&quot;menu2Background&quot;:&quot;&quot;,&quot;menu2Shadow&quot;:&quot;&quot;,&quot;menu2Margin&quot;:&quot;0&quot;,&quot;menu2Padding&quot;:&quot;0&quot;,&quot;menu2OverBook&quot;:&quot;true&quot;,&quot;menu2Floating&quot;:&quot;false&quot;,&quot;menu2Transparent&quot;:&quot;true&quot;,&quot;skinColor&quot;:&quot;&quot;,&quot;skinBackground&quot;:&quot;&quot;,&quot;hideMenu&quot;:&quot;false&quot;,&quot;menuAlignHorizontal&quot;:&quot;center&quot;,&quot;btnColor&quot;:&quot;&quot;,&quot;btnBackground&quot;:&quot;none&quot;,&quot;btnRadius&quot;:&quot;0&quot;,&quot;btnMargin&quot;:&quot;0&quot;,&quot;btnSize&quot;:&quot;14&quot;,&quot;btnPaddingV&quot;:&quot;10&quot;,&quot;btnPaddingH&quot;:&quot;10&quot;,&quot;btnShadow&quot;:&quot;&quot;,&quot;btnTextShadow&quot;:&quot;&quot;,&quot;btnBorder&quot;:&quot;&quot;,&quot;sideBtnColor&quot;:&quot;#fff&quot;,&quot;sideBtnBackground&quot;:&quot;rgba(0,0,0,.3)&quot;,&quot;sideBtnRadius&quot;:&quot;0&quot;,&quot;sideBtnMargin&quot;:&quot;0&quot;,&quot;sideBtnSize&quot;:&quot;30&quot;,&quot;sideBtnPaddingV&quot;:&quot;5&quot;,&quot;sideBtnPaddingH&quot;:&quot;5&quot;,&quot;sideBtnShadow&quot;:&quot;&quot;,&quot;sideBtnTextShadow&quot;:&quot;&quot;,&quot;sideBtnBorder&quot;:&quot;&quot;,&quot;closeBtnColor&quot;:&quot;#FFF&quot;,&quot;closeBtnBackground&quot;:&quot;rgba(0,0,0,.4)&quot;,&quot;closeBtnRadius&quot;:&quot;0&quot;,&quot;closeBtnMargin&quot;:&quot;0&quot;,&quot;closeBtnSize&quot;:&quot;20&quot;,&quot;closeBtnPadding&quot;:&quot;5&quot;,&quot;closeBtnTextShadow&quot;:&quot;&quot;,&quot;closeBtnBorder&quot;:&quot;&quot;,&quot;currentPageMarginV&quot;:&quot;5&quot;,&quot;currentPageMarginH&quot;:&quot;5&quot;,&quot;arrowsAlwaysEnabledForNavigation&quot;:&quot;false&quot;,&quot;touchSwipeEnabled&quot;:&quot;true&quot;,&quot;rightClickEnabled&quot;:&quot;true&quot;,&quot;strings&quot;:{&quot;print&quot;:&quot;Print&quot;,&quot;printLeftPage&quot;:&quot;Print left page&quot;,&quot;printRightPage&quot;:&quot;Print right page&quot;,&quot;printCurrentPage&quot;:&quot;Print current page&quot;,&quot;printAllPages&quot;:&quot;Print all pages&quot;,&quot;download&quot;:&quot;Download&quot;,&quot;downloadLeftPage&quot;:&quot;Download left page&quot;,&quot;downloadRightPage&quot;:&quot;Download right page&quot;,&quot;downloadCurrentPage&quot;:&quot;Download current page&quot;,&quot;downloadAllPages&quot;:&quot;Download all pages&quot;,&quot;bookmarks&quot;:&quot;Bookmarks&quot;,&quot;bookmarkLeftPage&quot;:&quot;Bookmark left page&quot;,&quot;bookmarkRightPage&quot;:&quot;Bookmark right page&quot;,&quot;bookmarkCurrentPage&quot;:&quot;Bookmark current page&quot;,&quot;search&quot;:&quot;Search&quot;,&quot;findInDocument&quot;:&quot;Find in document&quot;,&quot;pagesFoundContaining&quot;:&quot;pages found containing&quot;,&quot;thumbnails&quot;:&quot;Thumbnails&quot;,&quot;tableOfContent&quot;:&quot;Table of Contents&quot;,&quot;share&quot;:&quot;Share&quot;,&quot;pressEscToClose&quot;:&quot;Press ESC to close&quot;},&quot;name&quot;:&quot;flipbook 15&quot;,&quot;pdfUrl&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia.pdf&quot;,&quot;lightboxThumbnailUrl&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/uploads\\\/real3d-flipbook\\\/flipbook_15\\\/thumb.jpg?1663496117519&quot;,&quot;bookId&quot;:&quot;15&quot;,&quot;id&quot;:&quot;15&quot;,&quot;date&quot;:&quot;2022-09-18 12:14:56&quot;,&quot;status&quot;:&quot;published&quot;,&quot;pages&quot;:[],&quot;tableOfContent&quot;:[],&quot;rootFolder&quot;:&quot;https:\\\/\\\/www.soloagentes.com\\\/2026\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;uniqueId&quot;:&quot;15_6a8e5ac765d44&quot;}\"><\/div>\n<p><a href=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia.pdf\" target=\"_blank\" rel=\"noopener\">Descargar Cuaderno de Trabajo<\/a><\/p>\n<hr \/>\n<h3>1. \u00bfQu\u00e9 productos vendemos, que el cliente sea propenso a comprar por otra v\u00eda?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40748\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia3-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>2. \u00bfQu\u00e9 niveles de precio manejan esos medios alternativos, frente a lo que nosotros ofrecemos?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40750\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia4-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>3. \u00bfQu\u00e9 aporta nuestro producto o servicio, frente a su compra a trav\u00e9s de un medio sustitutivo?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40751\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia5-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>4. \u00bfQu\u00e9 facilidad tiene de acceder el cliente a los productos, a trav\u00e9s de esos medios sustitutos?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40752\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia6-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>5. \u00bfCu\u00e1nto porcentaje de nuestra producci\u00f3n, se encuentra a corto o medio plazo amenazada, por alg\u00fan tipo de medio sustitutivo?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40753\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia7-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>6. \u00bfQu\u00e9 medios sustitutivos, son susceptibles de poder incorporar a nuestro portfolio de servicios actuales?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40754\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia8-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<hr \/>\n<h3>7. Tus conclusiones&#8230;<\/h3>\n<p>Los negocios de mediaci\u00f3n y la venta de servicios en general, son mercados de f\u00e1cil acceso, pero que requieren de una adaptaci\u00f3n constante.<\/p>\n<p>Por este motivo, necesitamos adaptar nuestro modelo de negocio e implementar todo aquello que facilite su consumo, incluido las nuevas f\u00f3rmulas que permitan su acceso.<\/p>\n<p>Una de las mejores f\u00f3rmulas para evitar la fuga de ventas hacia medios alternativos, es buscar la mejora continua de nuestro servicio y\/o implementar el medio sustitutivo, como parte del servicio que aportamos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40755\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-1024x724.jpg\" alt=\"\" width=\"740\" height=\"523\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-1024x724.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-300x212.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-768x543.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-1536x1086.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-2048x1448.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia9-scaled.jpg 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Te proponemos que descargues este Workbook y realices los ejercicios propuestos.<\/p>\n<p>Analizando \u00fanicamente los puntos que hay en este Workbook, podemos disponer de much\u00edsima informaci\u00f3n \u00abvital\u00bb para la salud de nuestra Agencia de Viajes.<\/p>\n<p>Por supuesto, toma estas consultas como un punto de partida, e incluye todo aquello que entiendas relevante para ti y tu negocio.<\/p>\n<p>Ahora te toca a ti, analiza la informaci\u00f3n e implementa f\u00f3rmulas para que los productos sustitutivos de tu agencia de viajes,\u00a0 no sean un problema para tu negocio, si no la constataci\u00f3n de que t\u00fa eres qui\u00e9n mejor producto ofrece en tu \u00e1rea de influencia al cliente.<\/p>\n<p><a href=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2022\/09\/Workbook-Plan-estrategico-para-Agencias-de-Viajes-_los-medios-sustitutivos-de-nuestra-agencia.pdf\" target=\"_blank\" rel=\"noopener\">Descargar Cuaderno de Trabajo<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El poder de los medios sustitutivos de tu Agencia de Viajes. Otra de las fuerzas competitivas que sin lugar a dudas incide enormemente en nuestro negocio, son los sistemas y productos que pueden sustituir o eliminar nuestra mediaci\u00f3n en la venta. En nuestro caso, podr\u00edamos poner como ejemplo: 1.- la venta directa de paquetes tur\u00edsticos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[688],"tags":[730,729],"class_list":["post-40743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion","tag-agencias","tag-viajes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan estrat\u00e9gico para Agencias de Viajes \u2013 Medios sustitutivos<\/title>\n<meta name=\"description\" content=\"El poder de los medios sustitutivos de tu Agencia de Viajes. 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