{"id":62254,"date":"2026-02-24T01:36:08","date_gmt":"2026-02-24T00:36:08","guid":{"rendered":"https:\/\/www.soloagentes.com\/2026\/?p=62254"},"modified":"2026-04-02T16:22:33","modified_gmt":"2026-04-02T14:22:33","slug":"reclama-travel-acelera-su-expansion-internacional-con-la-entrada-de-imc-en-su-capital","status":"publish","type":"post","link":"https:\/\/www.soloagentes.com\/2026\/reclama-travel-acelera-su-expansion-internacional-con-la-entrada-de-imc-en-su-capital\/","title":{"rendered":"Reclama Travel acelera su expansi\u00f3n internacional con la entrada de IMC en su capital"},"content":{"rendered":"<h2 data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">La tecnol\u00f3gica B2B especializada en incidencias a\u00e9reas da un paso estrat\u00e9gico al incorporar a la firma de Gin\u00e9s Mart\u00ednez, con el objetivo de escalar su modelo de negocio hacia Portugal, Italia y Latinoam\u00e9rica.<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xfADmjiEujw?si=GYh7hVH_l11QhsaW\" width=\"740\" height=\"416\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p data-path-to-node=\"4\"><span data-path-to-node=\"4,0\">El panorama tur\u00edstico asiste a un movimiento clave para una de sus empresas tecnol\u00f3gicas m\u00e1s destacadas. <\/span><span data-path-to-node=\"4,2\"><b data-path-to-node=\"4,2\" data-index-in-node=\"0\"><span class=\"citation-174\">Reclama Travel<\/span><\/b><span class=\"citation-174\">, compa\u00f1\u00eda B2B especializada en la reclamaci\u00f3n de incidencias a\u00e9reas, ha dado un paso estrat\u00e9gico para acelerar su hoja de ruta y su consolidaci\u00f3n en el mercado<\/span><\/span><span data-path-to-node=\"4,4\">. <\/span><span data-path-to-node=\"4,6\"><span class=\"citation-173\">Concretamente, la firma ha anunciado un acuerdo por el cual <\/span><b data-path-to-node=\"4,6\" data-index-in-node=\"60\"><span class=\"citation-173\">IMC<\/span><\/b><span class=\"citation-173\">, fundada por Gin\u00e9s Mart\u00ednez, entra en su capital para impulsar la expansi\u00f3n nacional e internacional dentro del ecosistema de viajes, aseguradoras y el sector financiero<\/span><\/span><span data-path-to-node=\"4,8\">.<\/span><\/p>\n<p data-path-to-node=\"5\"><span data-path-to-node=\"5,1\"><span class=\"citation-172\">Por consiguiente, esta operaci\u00f3n corporativa refuerza de manera significativa la capacidad operativa de la tecnol\u00f3gica espa\u00f1ola<\/span><\/span><span data-path-to-node=\"5,3\">. <\/span><span data-path-to-node=\"5,5\"><span class=\"citation-171\">Al sumar fuerzas con este nuevo socio, Reclama Travel no solo afianza su s\u00f3lida base actual de m\u00e1s de <\/span><b data-path-to-node=\"5,5\" data-index-in-node=\"102\"><span class=\"citation-171\">9.000 agencias de viaje en Espa\u00f1a<\/span><\/b><span class=\"citation-171\">, sino que activa un ambicioso plan de crecimiento con la mirada puesta en mercados prioritarios como <\/span><b data-path-to-node=\"5,5\" data-index-in-node=\"237\"><span class=\"citation-171\">Portugal, Italia y Latam<\/span><\/b><\/span><span data-path-to-node=\"5,7\">. <\/span><span data-path-to-node=\"5,9\"><span class=\"citation-170\">El objetivo de la directiva es claro: combinar su excelente posicionamiento B2B con un <\/span><i data-path-to-node=\"5,9\" data-index-in-node=\"87\"><span class=\"citation-170\">partner<\/span><\/i><span class=\"citation-170\"> enfocado en la ejecuci\u00f3n operativa y la apertura de nuevas v\u00edas de negocio para escalar r\u00e1pidamente<\/span><\/span><span data-path-to-node=\"5,11\">.<\/span><\/p>\n<p data-path-to-node=\"6\"><span data-path-to-node=\"6,0\">En este contexto de transformaci\u00f3n, la estructura ejecutiva tambi\u00e9n experimenta novedades relevantes. <\/span><span data-path-to-node=\"6,2\"><span class=\"citation-169\">Gin\u00e9s Mart\u00ednez, CEO y fundador de IMC, asume un nuevo rol dentro del equipo como &#8216;<\/span><b data-path-to-node=\"6,2\" data-index-in-node=\"82\"><span class=\"citation-169\">Strategy Development Partner<\/span><\/b><span class=\"citation-169\">&#8216;<\/span><\/span><span data-path-to-node=\"6,4\">. <\/span><span data-path-to-node=\"6,6\"><span class=\"citation-168\">De este modo, el directivo tomar\u00e1 el liderazgo sobre la <\/span><b data-path-to-node=\"6,6\" data-index-in-node=\"56\"><span class=\"citation-168\">expansi\u00f3n internacional<\/span><\/b><span class=\"citation-168\"> y el dise\u00f1o de la estrategia de desarrollo, contribuyendo al mismo tiempo a fortalecer el mercado nacional<\/span><\/span><span data-path-to-node=\"6,8\">. <\/span><span data-path-to-node=\"6,10\"><span class=\"citation-167\">En palabras del propio Mart\u00ednez, Reclama Travel posee un posicionamiento diferencial y de nicho, por lo que su entrada busca aportar estructura de crecimiento y capacidad de despliegue con un enfoque totalmente orientado a resultados<\/span><\/span><span data-path-to-node=\"6,12\">.<\/span><\/p>\n<p data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">Por otro lado, la visi\u00f3n fundacional del proyecto se mantiene intacta pero altamente potenciada. <\/span><span data-path-to-node=\"7,2\"><b data-path-to-node=\"7,2\" data-index-in-node=\"0\"><span class=\"citation-166\">Fernando O\u00f1iga<\/span><\/b><span class=\"citation-166\">, creador de la compa\u00f1\u00eda en 2017, explica que esta alianza responde a la necesidad del sector <\/span><i data-path-to-node=\"7,2\" data-index-in-node=\"108\"><span class=\"citation-166\">travel<\/span><\/i><span class=\"citation-166\"> de contar con soluciones robustas, eficientes y r\u00e1pidas ante las crisis operativas, exigiendo as\u00ed una mayor protecci\u00f3n al cliente<\/span><\/span><span data-path-to-node=\"7,4\">. <\/span><span data-path-to-node=\"7,6\"><span class=\"citation-165\">Asimismo, O\u00f1iga destaca que la fuerte inversi\u00f3n en <\/span><b data-path-to-node=\"7,6\" data-index-in-node=\"51\"><span class=\"citation-165\">Inteligencia Artificial<\/span><\/b><span class=\"citation-165\"> ser\u00e1 determinante para mejorar los procesos y hacer m\u00e1s atractiva su propuesta<\/span><\/span><span data-path-to-node=\"7,8\">. <\/span><span data-path-to-node=\"7,10\"><span class=\"citation-164\">El fundador es tajante al definir su valor a\u00f1adido: \u00abReclama Travel no es un despacho de abogados, somos una tecnol\u00f3gica con abogados <\/span><i data-path-to-node=\"7,10\" data-index-in-node=\"134\"><span class=\"citation-164\">in-house<\/span><\/i><span class=\"citation-164\">\u00ab<\/span><\/span><span data-path-to-node=\"7,12\">.<\/span><\/p>\n<p data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">En definitiva, la misi\u00f3n de la plataforma es ir mucho m\u00e1s all\u00e1 de la simple gesti\u00f3n de un problema burocr\u00e1tico. <\/span><span data-path-to-node=\"8,2\"><span class=\"citation-163\">La compa\u00f1\u00eda pretende convertir un punto de dolor para el pasajero en un aut\u00e9ntico activo de postventa que genere <\/span><b data-path-to-node=\"8,2\" data-index-in-node=\"113\"><span class=\"citation-163\">fidelizaci\u00f3n y rentabilidad<\/span><\/b><span class=\"citation-163\"> directa para las agencias de viajes<\/span><\/span><span data-path-to-node=\"8,4\">. <\/span><span data-path-to-node=\"8,6\"><span class=\"citation-162\">Con este \u00faltimo movimiento estrat\u00e9gico, Reclama Travel se afianza como un socio de confianza ineludible para aportar eficiencia y valor al canal de las agencias de viajes.<\/span><\/span><\/p>\n<p data-path-to-node=\"8\"><a href=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-62258 size-large\" src=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-1024x607.jpg\" alt=\"\" width=\"740\" height=\"439\" srcset=\"https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-1024x607.jpg 1024w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-300x178.jpg 300w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-768x455.jpg 768w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-1536x911.jpg 1536w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-2048x1215.jpg 2048w, https:\/\/www.soloagentes.com\/2026\/wp-content\/uploads\/2026\/02\/Infografia-Reclama-Travel-IMC-scaled.jpg 1821w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnol\u00f3gica B2B especializada en incidencias a\u00e9reas da un paso estrat\u00e9gico al incorporar a la firma de Gin\u00e9s Mart\u00ednez, con el objetivo de escalar su modelo de negocio hacia Portugal, Italia y Latinoam\u00e9rica. \ufeff El panorama tur\u00edstico asiste a un movimiento clave para una de sus empresas tecnol\u00f3gicas m\u00e1s destacadas. Reclama Travel, compa\u00f1\u00eda B2B especializada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[505],"tags":[733],"class_list":["post-62254","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-noticias","tag-actualidad","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reclama Travel acelera su expansi\u00f3n internacional ahora<\/title>\n<meta name=\"description\" content=\"Reclama Travel acelera su expansi\u00f3n internacional y fortalece su liderazgo en Espa\u00f1a con la entrada de IMC en su capital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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